Our Story
Born from a sticky situation. Built to glow.
It started on a sweltering summer evening in Perth, Western Australia. A new mum, a spray tan artist and a woman who knew there had to be a better way.
After a few years working in the spray tan industry, our founder had seen firsthand what fake tanning put women through, the waiting, the stickiness, the ruined sheets, the smell. She was tired of it. So one night, mid-tan and mid-motherhood, the lightbulb moment arrived: what if you could just dry it, instantly?
That idea became GlowDry Australia's first Fake Tan Drying Powder, and the product that changed the self-tan game forever.
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We didn't just enter the industry. We rewrote it.
With a background in Environmental Health and a passion for clean, conscious beauty, our founder Fiona set out to create something the industry had never seen. A product that wasn't just effective but kind. To your skin, to your body, and to the planet.
GlowDry's Fake Tan Drying Powder is a pioneering Australian-first formula that has become an industry icon, the first of its kind to put user comfort at the very centre of the self tanning experience. Formulated with certified Organic Australian Clay and Organic Starch, it sets and mattifies any tan in seconds, while natural light-reflecting minerals leave your skin with a shimmer that's pure, subtle, and undeniably you.
No stickiness. No transfer. No waiting around. Just glow.
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Proudly Australian. Genuinely natural.
GlowDry is proudly Australian made, inspired by our idyllic sun-drenched beaches. Every ingredient is chosen with intention, our Aussie clay is certified organic, non-comedogenic, and sustainably sourced in regional Australia, rich in minerals that calm irritation and promote healthy, glowing skin.
We keep things vegan friendly, cruelty-free, talc-free, and paraben-free - because what goes on your skin matters, and you deserve to know exactly what that is.
Our refillable, keep-forever packaging means less waste and more glow, for longer.
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Designed for real women. By a real woman.
GlowDry was designed by a mum of three with the busy Glow Getter in mind. We know you don't have time to stand in front of a fan for 20 minutes. We know you want to tan, get dressed, and get on with your day. We built every product around that reality.
With Irish heritage, our founder understands deeply the confidence that comes from a sun-safe, sun-kissed glow. At GlowDry, we believe self-tanning isn't just beauty. It's self-care. It's the quiet ritual of doing something just for you. And we think every woman deserves to feel radiant in her own skin.
We celebrate every skin tone, every body, every glow.
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As Seen In & Used By (but honestly not to brag)
Because when the world's biggest names want a glow, they trust GlowDry.
⭐ Sydney Sweeney ⭐ Victoria's Secret Angels ⭐ Bree from Selling Sunset, Netflix 📰 Vogue 📰 Daily Mail
Where we are now
What began as one breakthrough product has grown into a full collection — from our award-winning Fake Tan Drying Powder to natural self-tan mousses, face drops, tan removers, and pro tools — all vegan, cruelty-free, and Aussie-made. spray tan artists and salons
GlowDry is stocked at Priceline Pharmacy and loved by a global community of spray tan artists and salons. But we're still the same brand we always were — scrappy, passionate, and obsessed with making your tan routine better.
We're not done innovating. Not even close.