Our Story

Hi there,
I’m Fi – a self-confessed fake tanning obsessive, busy mum, and the founder of GlowDry.

Originally from Dublin, I moved to sunny Western Australia 10 years ago and fell hard and fast for the gorgeous beaches, lifestyle, and climate. However, my first true sunburn (or two) made it clear my pale, freckled complexion was no match for the Aussie sun!

I’ve always loved the confidence boost a sun-kissed glow gives you (who’s with me?) and have been fake tanning since I was 17. However, it wasn’t until I moved that I committed to ONLY getting my glow from a bottle. And for over a decade now, I haven’t looked back!

In fact, my passion for fake tanning soon led me to set up a spray tanning business, and it’s here the inspiration for GlowDry struck. While my clients loved their weekly glow ups as much as I did, I realised we had the same complaints:

• The horrible wet, sticky feeling after tanning
• The starfishing in front of a fan waiting for your tan to dry
• Fake tan ending up EVERYWHERE – on sheets, on clothes (and in my case, my son!)
• The sickly-sweet fake tan smell that’s a total giveaway

I knew there had to be a solution and, one sticky summer’s day, I found it. I’d applied tan, my little boy was crying, and – long story short – it was a bit of a mess. The idea for a fake tan setting powder struck me, and I immediately set about creating a luxe, naturally derived formula that would allow you to get dressed and go about your day. No mess, no stress – and definitely no streaky child!
After many sleepless nights and 6 months product testing on my clients, I launched GlowDry in October 2018. Inspired by our iconic Australian beaches, babes, and balmy weather,
GlowDry’s talc-free, vegan-friendly formula instantly sets self-tans and spray tans with natural and organic powders and West Australian clay. It’s also imbued with a subtle, summery scent and shimmering minerals to mask tan odours and give skin a subtle glow.

As well as creating effective products, I believe in using high-quality, sustainable ingredients, sourced locally where possible. It’s an ongoing commitment as I expand the GlowDry range to bring you more fuss-free fake tanning products and accessories.

I’m so proud of what I’ve achieved and hope you’ll love these glow-to products as much as
I’ve loved creating them!💋